London Pride 2025: Send a Card With Pride!

Another year, another London Pride parade with the GCA!

For the third year running, we were thrilled to team up with our friends at the GCA to sponsor and take part in the iconic London Pride Parade. Yanka and Rosie joined a fabulous crew of 50 card-industry pals to bring colour, creativity, and plenty of sparkle to the celebrations!

Pride is a movement close to our hearts

As a business rooted in creativity and equality, supporting LGBTQ+ communities is something we care deeply about. One of our very first stockists was the iconic queer bookshop Gay’s The Word - and today, we’re proud to work with so many more brilliant queer-owned businesses.

Being part of the parade is always a privilege: a joyful moment to stand in solidarity, celebrate love, and connect with both our wonderful card-industry community and the vibrant queer community here in our hometown of London.

As always, the day was packed with colour, laughter, and dancing as we marched through the city, handing out over 30,000 greeting cards to the cheering crowds! Rosie and Yanka soaked up the amazing atmosphere, joined by loads of brilliant publisher pals like Ricicle Cards, Stormy Knight, Oh Deer and Dean Morris Cards.

A huge thank you to the GCA team for organising another incredible year - it’s always one of our favourite dates in the diary, and they make it so special every time.

Attending Pride is just one piece of the puzzle. Supporting queer artists, businesses, and designers all year round is something we’re proud to be part of - and hope to keep championing, every day. 🌈